Over 30 years of professional communications marketing, and creative arts experience. Valued for experience and project management abilities as well as positive attitude, enthusiasm, lively writing and creativity in online and traditional advertising, presentations, etc., with an eye to search engine optimization.

 

Extremely organized, proactive, diplomatic, and discreet. Flexible; can manage changing priorities within a dynamic work environment. Can work with minimal supervision. Equally adept at working with for-profit and non-profit organizations.

 

Excellent, combined creative writer-artist-presenter skills allowing for successful communication and follow-through of strong, compelling ideas. Loves to write and design for multi-media and conscientious about good structure, grammar and spelling. Resourceful and creative in solving problems. Experienced in website development and media buying.  Collaborative, team-focused working style. Delivers high quality work on time and within budget.

 

Honours Diploma in Creative Communications (Studied Desktop Publishing, Layout & Design, Digital Audio/Visual Production, Business Writing for Advertising, Journalism & Public Relations) and Bachelor of Arts degree. Received Aboriginal Star Quilt for Charity work. Use Social Media, Adobe Creative Suite (Dreamweaver, InDesign, Premiere Pro, After Effects, Audition), WordPress, Image Capture, iPhoto, Photoshop, Garage Band, MailChimp, and iMovie regularly. Continuing to upgrade skills.

 

 

Professional experience

 

RELISH

MARKETING AND COMMUNICATIONS COORDINATOR

2022 – Present

 

• Collaborate with creative team to breathe new life into concepts

• Develop and maintain a concise stylistic direction for a brand's copy across various media

• Create and edit copy for digital and print 

• Draft proposals, presentations, correspondence and other written materials as required

• Organize, prioritize and manage multiple projects in a deadline-driven environment

• Work with key internal roles to brainstorm content ideas, in line with the company’s strategy and in support of various brand initiatives. 

• Coordinate and execute e-mail campaigns, meeting deadlines, following timelines, and ensuring uniformity of content/messaging. 

• Review and ensure consistency and quality of marketing materials across multiple clients, platforms and campaigns

 

 

VARIOUS CLIENTS

COMMUNICATIONS PROFESSIONAL

2009 – 2022

 

Advertising & Marketing Writing/Graphic Design/Consulting: Web SEO content writing, editing. Business proposal writing, consulting, advising, blogging, Fraser Health International, Spincaster Productions, Purple Pig Web Design, Twin Creek Media (FilmStar Automotive Solutions, Titanium Rings), Whitemouse Creative New Media (Hevy D Entertainment & Kettle Korn), Red Wagon Marketing, and Harrison Photography in Florida, USA. Journalism & Creative Fiction: Reviews, and personality profiles for Kelowna Daily Courier, Westside Weekly, and Winnipeg Free Press. Independent fiction, cartooning, playwriting, screenwriting, audio production, and filmmaking. Comedy writer, singer, impressionist, comedian, actor, director, producer.

 

 

COMMUNICATIONS COORDINATOR

KELOWNA MUSEUMS

2014 - 2015

 

Wrote content for promotional materials, web strategy, and other Kelowna Museums Society (KMS) communications

 

Acted as liaison and resource for all departments, coordinating marketing and communications efforts and strategies

 

Developed marketing strategy, wrote copy, coordinated imagery, designed graphics and worked with internal clients to bring projects to final stages of production, including photography, filmmaking and administrative duties  

 

Helped create and manage KMS web strategy, including website updates, social media, and other online tools

 

Helped develop media relations, prepare media releases, brochures, and PSAs

 

Coordinated internal and external communications; ensured all staff and public documents are consistent with brand guidelines.

 

 

CANSCRIBE CAREER COLLEGE

ADMISSIONS ADVISOR/SOCIAL MEDIA SPECIALIST

2012 - 2013

 

Customer-focused, communicated effectively on the phone. Received and responded to customer questions and concerns via telephone, mail, e-mail, social media, fax or walk-in.  Worked with IT for relevant technical modifications.

 

Used contact management software, accurately recorded details of each contact.  Planned and executed social media communication on Facebook and Twitter.

 

Coordinated with departments to source social media content.  Executed/published social media content as determined by team.

 

Lead writer on other key content pieces across multiple channels.  Wrote various client communications; copy for website messages.

 

Gathered content from others, crafted content as needed in the appropriate voice and ensured content consistency.  Ensured appropriate follow-up.

 

Updated accordingly with all pertinent information.

 

Monitored and responded to comments online.  Insured that all compliance and regulatory requirements with regard to social media and communications were being met.

 

Engaged in dialogues and answered questions where appropriate.

 

 

MANITOBA PUBLIC INSURANCE, A Crown Corporation

COMMUNICATIONS OFFICER II/SENIOR ADVERTISING SPECIALIST

1997 - 2009

 

Developed communications plans and tactics in Advertising Department of Public Affairs division.

 

Researched, interviewed for, wrote, edited, and produced TV, radio, video, web, print ads, brochures, manuals, direct marketing mail-outs, correspondence, and other written materials, long and short, internal and external.  Assisted with media buying.

 

Worked with designers to create creative collateral materials, ensuring brand compliance.

 

Worked with internal and external resources for campaign scheduling, approvals, copy and graphical assets, product requests, edits, translations, etc.

 

Tracked campaign feedback, pitfalls, effectiveness, prepared reports for management and advised on changes to future campaigns.

 

Used in-depth knowledge of audio/visual production, pop culture, and film technique to enhance creative message impact.

 

Streamlined production.

 

Produced/Filmed/Directed 6 videos for Road Safety Department.

 

Wrote/Executive Produced 52 episodes of Shaw TV series for Manitoba Public Insurance.

 

Wrote/Produced 25 corporate videos for showing in U.S. and Europe.
 

Helped cost projects; handled RFPs.

 

Monitored contracts.

 

Assisted in web development.

 

Won awards (PACE, Signature, Apex) for commercials.

 

Acting Manager when Manager absent or on holiday.

 

Insured events were supplied with correct collateral. Built library of marketing pieces; organized and filed documents in a central repository, maintained data integrity.

 

 

WORLDSTAR ONLINE TRAVEL SERVICES

WEB PAGE DESIGNER/ADVERTISING COORDINATOR

1996 - 1997

 

Produced web pages for Adventures in Florida, Northern Images, etc.

 

Researched and assisted with media buys; wrote reports for marketing department.

 

 

CKX TV

WRITER/PRODUCER

1995

 

Met with clients and account executives to plan commercial spots.

 

Wrote scripts, coordinated and supervised filming and editing.

 

Performed in station's radio commercials doing celebrity voices.

 

 

CBC NATIONAL RADIO

WRITER/PRODUCER/PERFORMER

1995

 

Produced/Wrote host copy, promos, and sketch comedy (also performing in sketches).

 

Supervised recording sessions.

 

Mixed/edited program segments together with popular music tracks.

 

 

Education

 

Dreamweaver Web Design

Okanagan College, Kelowna, BC (2014)

 

Honours Diploma, Communications (Advertising, Journalism, Public Relations)

Red River College, Winnipeg, MB (1995)

Made Dean's List in second year.

 

Bachelor of Arts Degree, Dramatic Studies

University of Winnipeg, MB (1987) 

One of only four students invited into fourth year Acting out of one hundred from first year.

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